A concise illustrated guide to 1950s makeup looks and cosmetic developments, featuring the key styles for women in that decade. Clinics in Dermatology. Kohl has its roots in north Africa. Many cosmetic materials still popular today—including kohl and henna—were first used in ancient Egypt. " Previously, agricultural workers had only sported suntans, while fashionable women kept their skins as pale as possible. Cosmetics were used in Persia and what today is Iran from ancient periods.  Others who saw the opportunity for the mass-market of cosmetics during this time were Max Factor, Sr., and Elizabeth Arden. ), Watts, Ian. During the 1960s and 1970s, many women in the western world influenced by feminism decided to go without any cosmetics.  In fact, the whole cosmetic industry in general opened opportunities for women in business as entrepreneurs, inventors, manufacturers, distributors, and promoters.. Yardley, Elizabeth Arden, Helena Rubinstein, and the French manufacturing company became associated with "quality" after the war because they were the oldest established. Helena Rubinstein was Bara's makeup artist; she created mascara for the actress, relying on her experiments with kohl. Remedies to treat wrinkles containing ingredients such as gum of frankincense and fresh moringa. He also was able to tattoo men disfigured in the First World War by inserting skin tones in damaged faces and by covering scars with colors more pleasing to the eye. It wasn't until the mid-1800s that makeup was relegated to one end of the gender spectrum. A chapter of the 19th volume was dedicated to cosmetics. 4 (June 2011): 47-80. Kathy Peiss. Wearing makeup is something that most women have been accustomed to in the present time. Most women wear light or natural makeup when going to work and heavy, detailed makeup when attending parties. Roll-on deodorant was launched in 1952, and aerosol deodorant in 1965. A history of makeup. 3200 BC – Women in Mesopotamia (modern day Iraq) started manufacturing first manmade cosmetic products in the world. He was able to tattoo on pink blushes, red lips, and dark eyebrows. Women applied thick foundations of white powder to not only correct discoloration, bu… Here’s a look at women’s makeup in the 1970s. Watts, Ian. The size of the cosmetics market for 2010 was 2286 billion yen on the basis of the value of shipments by brand manufacturer. Rice powder colors the face and back; rouge contours the eye socket and defines the nose.  This is also the mythical origin of the floral fashion, meihua zhuang (梅花妝; literally "plum blossom makeup"), that originated in the Southern Dynasties (420–589) and became popular amongst ladies in the Tang (618–907) and Song (960–1279) dynasties. A history of makeup. In fact, women hardly wore makeup at all. The history of makeup is quite ancient; women probably started wearing makeup around 4000 BCE in Ancient Egypt, and the use of various substances as cosmetics may be even older. Such adornment was sometimes lamented by certain Roman writers, who thought it to be against the castitas required of women by what they considered traditional Roman values; and later by Christian writers who expressed similar sentiments in a slightly different context. Avon introduced the lady saleswoman. , During the 1920s, numerous African Americans participated in skin bleaching in an attempt to lighten their complexion as well as hair straightening to appear whiter. (New York: Metropolitan Books, 1998), 58. Time Magazine. A history of makeup. In 1915, a Kansas legislature proposed to make it a misdemeanor for women under the age of forty-four to wear cosmetics "for the purpose of creating a false impression. Check out where makeup started, and how it got to where it is today. Today the market of cosmetics has a different dynamic compared to the 20th century. Its color was a very faint pink. 2009. Maggie Angelogou. A Brief History of 1950’s Makeup. Maggie Angelogou. According to one source, early major developments include the use of castor oil in ancient Egypt as a protective balm and skin creams made of beeswax, olive oil and rosewater described by the Romans. "Cosmetics and Personal Care Products Naobay". In the Roman Empire, the use of cosmetics was common amongst prostitutes and rich women. The History of Makeup . "Blush-ons" came into the market in this decade, with Revlon giving them wide publicity. Hope In a Jar. Although cosmetics have changed drastically throughout the course of history, the goal to look our best remains the same. In the 1980s, the American Society of Plastic Surgeons made efforts to increase public awareness about plastic surgery. 1 (March 2000): 81-97. Around 1910, make-up became fashionable in the United States of America and Europe owing to the influence of ballet and theatre stars such as Mathilde Kschessinska and Sarah Bernhardt. For the first time, unknown models began to rival the big Hollywood names in becoming the ‘face’ of makeup brands. Make-up at this time was still mostly the territory of prostitutes, those in cabarets and on the black & white screen. The history of cosmetics spans at least 7,000 years and is present in almost every society on earth. Stars such as Theda Bara had a substantial effect on the makeup industry. Hope In a Jar. However between 1910 and 1929 – just 20 years, that figure reached over 70% of American women, black or white. For centuries, women have been wearing make up. A history of makeup. However, it is a mystery why. COSMETICS THROUGH THE AGES COSMETICS IN THE ANCIENT WORLD Günther Schneider, Sven Gohla, Jörg Schreiber, Waltraud Kaden, Uwe Schönrock, Hartmut Schmidt-Lewerkühne, Annegret Kuschel, Xenia Petsitis, Wolfgang Pape, Hellmut Ippen and Walter Diembeck "Skin Cosmetics" in Ullmann's Encyclopedia with help of Industrial Chemistry 2005, Wiley-VCH, Weinheim. Men only participated in the practice if they had been disfigured by the war. These bleaches could cause severe dermatitis and even death in high dosages. (New York: Metropolitan Books, 1998), 55. Unguent was a substance extensively used by men and women to keep their skin hydrated … They also used these products on their mummies, because they believed that it would make them irresistible in the after life. Face makeup and lipstick did not work for dark skin types because they were created for pale skin tones. 29 June 1970. Cosmetics, identity and consciousness. It was the first time blush was sheer and subtle—meant to create a natural glow. "The Normalization of Cosmetic Surgery in Women's Magazines from 1960 to 1989." In Egypt, the higher the persons status was, the more makeup and jewelry they wore. Skin bleaches and hair straighteners created fortunes worth millions and accounted for a massive thirty to fifty percent of all advertisements in the black press of the decade. " The Daily Mirror was one of the first to suggest using a pencil line (eyeliner) to elongate the eye and an eyelash curler to accentuate the lashes. Cosmetics were also used in ancient Rome, although much of Roman literature suggests that it was frowned upon. Permanent makeup gained recognition and popularity in the 1980s, and specialized training programs and salons for this niche emerged. Print. Jacob S. Dorman. Many times these regimens were used daily, increasing an individual's risk. The higher a person was in status, the more leisure time he or she had to spend indoors, which kept their skin pale. Just like everything else in this world, cosmetics have evolved over the years. The evidence for this comes in the form of utilised red mineral pigments (red ochre) including crayons associated with the emergence of Homo sapiens in Africa.. Cosmetic use by American women during the first decade of the 20th century amounted to just one in five, including any basic toiletry, let alone face makeup.  The optimistic and simplified nature of narrative advertisements often made the surgeries seem hazard-free, even though they were anything but. Via: StyleCraze. The earliest historical record of makeup comes from the 1st Dynasty of Egypt (c.3100-2907 BC). Face-lifts were performed as early as 1920, but it wasn't until the 1960s when cosmetic surgery was used to reduce the signs of aging. Lipsticks were one of the most popular cosmetics of this time, more so than rouge and powder, because they were colorful and cheap. The main character of Ssangyoungchong painting all looked like maids or noblewomen, they all comb their hair beautifully, tri…  Max Factor opened up a professional makeup studio for stage and screen actors in Los Angeles in 1909. Journal of Pan African Studies 4, no. Beauty products are now widely available from dedicated internet-only retailers, who have more recently been joined online by established outlets, including the major department stores and traditional bricks and mortar beauty retailers. Before the 1970s, makeup shades for Black women were limited. 1 (April 2014): 1-22. By Arabelle Sicard i Bruno Burlando, Luisella Verotta, Laura Cornara, and Elisa Bottini-Massa, Olson, Kelly.  The Daily Mirror beauty book showed that cosmetics were now acceptable for the literate classes to wear. The use of cosmetics in Ancient Egypt is well documented. Spanish prostitutes wore pink makeup to contract pale skin. Next up on the list is the conception of foundation. 3100 BC – Among many ceremonial items found in the five thousand year old Egyptian tombs, few are thought to be palettes that were used for grinding of cosmetic ingredients. In the time period after the First World War, there was a boom in cosmetic surgery. Academic Search Complete, EBSCOhost (accessed March 29, 2015). Here’s a quick look at the history of cosmetics and how it has become the makeup that we know of today.  These lipsticks were often mixed with pale pinks and whites, so women could create their own individual shades. Although modern makeup has been used mainly by women traditionally, gradually an increasing number of males are using cosmetics usually associated to women to enhance their own facial features. Make-up in Ancient Egypt. What is done in history of makeup in america? , Women of royal families painted red spots on the center of their cheeks, right under their eyes. Power, C. 2004. People were absorbed in makeup, regardless of status or the rich and the poor. A woman would dip a tiny brush into hot water, rub the bristles on the cake, remove the excess by rolling the brush onto some blotting paper or a sponge, and then apply the mascara as if her eyelashes were a watercolor canvas. To improve breath the ancient Africans chewed herbs or frankincensewhich is still in use today. Like the 1960s, the 1970s was a diverse decade for makeup looks. Cosmetics throughout history have changed drastically throughout the years.  George Burchett developed cosmetic tattooing during this time period. (New York: Broadway Books, 2004).  Modern developments in technology, such as the High-shear mixer facilitated the production of cosmetics which were more natural looking and had greater staying power in wear than their predecessors. Maggie Angelogou. In the wake of Chanel's adoption of the suntan, dozens of new fake tan products were produced to help both men and women achieve the "sun-kissed" look. At first permanent makeup was usually offered in tattoo studios. In the Middle Ages it was thought sinful and immoral to wear makeup by Church leaders, but many women still did so. (London: Studio vista Ltd, 1970), 119. Pliny the Elder mentioned cosmetics in his Naturalis Historia, and Ovid wrote a book on the topic. These cosmetics that were created for pale skin tones only made dark skin appear grey. Ancient Egyptian women — including the legendary icon, Cleopatra — are some of the original influencers of today’s beauty! Lee Shu-Yueh and Naeemah Clark. Cosmetics History and Facts. Kohl has its roots in north Africa.  A variety of products were used, including white lead paint which also may have contained arsenic, which also poisoned and killed many. Emphasis is placed on anti-aging and looking young. The earliest use of makeup was recorded during the First Dynasty of Egypt (3100-2907 BC). Others, however, view this as a sign of ongoing gender equality and feel that men also have rights to enhance their facial features with cosmetics if women could. (London: Studio vista Ltd, 1970), 137.  Similar practices were followed by Aboriginals in Australia. However, the market situation is quickly changing. This early generation of permanent makeup tended to look much less subtle and natural than the results achieved today. As long as there have been people, there has been makeup and today, cosmetics can be found in almost every society on Earth. (accessed on 29 September 2010). Um came out with this polka dot scarf, We did post it in our um on our history and makeup page when we're promoting the show and a lot of you have the scarf and have done the whole 50s, you know makeup look using this polka dot scarf, but polka dots are just simply fabulous. Previously, bright rouge was caked on, ensuring a statement and more "obvious" makeup look.  Portraits of the queen by Nicholas Hilliard from later in her reign are illustrative of her influential style. Many different makeup looks are embraced—from the natural look to dramatic, theatrical looks.  The Flapper style also influenced the cosmetics of the 1920s, which embraced dark eyes, red lipstick, red nail polish, and the suntan, invented as a fashion statement by Coco Chanel. The timeline below represents a brief history of cosmetics, beginning with the Ancient Egyptians in 10,000 BCE through modern developments in the United States. Low-ranking nobles used red and black, while the poorest classes were forbidden from having any color on their nails. History and Origin • Archaeological evidence shows the use of castor oil in ancient Egypt as a protective balm and skin creams made of beeswax, olive oil, and rosewater by the Romans and Greeks. (London: Studio vista Ltd, 1970), 135. Cosmetics were so unpopular that they could not be bought in department stores; they could only be bought at theatrical costume stores. Women and men have taken drastic measures over the years to better their appearance. The History of Makeup As many of us rush to get ready in the morning, we usually don't give our mascara or blush a second thought. At that time, the influential Queen Victoria I of Great Britain deemed cosmetics vulgar, a view corroborated by the Church of England. (New York: Metropolitan Books, 1998), 5. Cosmetics brands are releasing cosmetic products especially tailored for men, and men are using such products more commonly. Now consumers can access a lot of information on the Internet and choose many alternatives, opening up many opportunities for newcomers entering the market, looking for chances to meet the diverse needs of consumers. These few major makeup artists are teaching millions of people, young and old, all over the world, the things that people once only got to learn by paying to go to a makeup school. The history of makeup in Korea began from this era. Social Research 67, no.  Pale skin was associated with wealth because it meant that one was not out working in the sun and could afford to stay inside all day. 5. A history of makeup. Maggie Angelogou. The history of makeup in america is a cool thing that brings youth back and reduces the age by 5-10 years. In Japan, geisha wore lipstick made of crushed safflower petals to paint the eyebrows and edges of the eyes as well as the lips, and sticks of bintsuke wax, a softer version of the sumo wrestlers' hair wax, were used by geisha as a makeup base. Rouge was considered provocative, so was only seen on "women of the night." It is used as a powder or smeared to darken the edges of the eyelids similar to eyeliner. Some women used burnt matchsticks to darken eyelashes, and geranium and poppy petals to stain the lips. A history of makeup. You can use the following navigation to jump to specific points in time. Ironically, at this time when they were restricted, lipstick, powder, and face cream were most desirable and most experimentation was carried out for the post war period. It has gone through some pretty drastic changes between how make up is worn, what is used for make up, and who wears make up. In. A history of makeup.  Queen Elizabeth I of England was one well-known user of white lead, with which she created a look known as "the Mask of Youth". "The Making of the Modern Face: Cosmetic Surgery." Inventing Beauty. He also used oily substances called Adhan for medication and beautification. With that said, men often saw rouge as a mark of sex and sin, and rouging was considered an admission of ugliness. With over 10 thousand years of experience, chemists, cosmetologists, fashion designers, religious leaders and governments had incredible impact over the world of cosmetics. The use of cosmetics in Ancient Egypt is well documented. (London: Studio vista Ltd, 1970), 114. Breast augmentations ranked second, while numbers three, four, and five went to eye surgery, face-lifts, and chemical peels. Our Beauty P.I. Makeup continued to evolve as cosmetic technology grew in popularity. Charles Ross & Son Company. He created special makeup products for use in films, which became wildly popular among Hollywood stars and eventually was offered to the public that adored them. , Chinese people began to stain their fingernails with gum arabic, gelatin, beeswax and egg white from around 3000 BC. An alternative treatment was a poultice of carob grounds and honey, or an ointment made of knotgrass and powdered root of wormwood. History of French Makeup. The geisha would also sometimes use bird droppings to compile a lighter color.  Ohaguro (black paint) colours the teeth for the ceremony, called Erikae, when maiko (apprentice geisha) graduate and become independent. Some Native American tribes painted their faces for ceremonial events or battle. Concealer is commonly used by cosmetic-conscious men.  Cosmetics are mentioned in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC—and the book of Esther describes various beauty treatments as well. , From 1939 to 1945, during the Second World War, cosmetics were in short supply. An alternative treatment was a poultice of carob grounds and honey, or an ointment made of knotgrass and powdered root of wormwood. The colors used represented social class: Chou dynasty (first millennium BC) royals wore gold and silver; later royals wore black or red. Chinese royalty began to color their fingernails around the same time Egyptians were lining their eyes.  Oftentimes, these bleaches and straighteners were created and marketed by African American women themselves.  This product was applied to the forehead, lower cheeks, and chin. As a result, in 1982, the United States Supreme Court granted physicians the legal right to advertise their procedures. The art of wearing makeup was invented approximately 12,000 years ago by the ancient Egyptians. I love polka dots. This practice was dangerous due to the main ingredient often being arsenic. From the years 1900-2017 makeup has evolved and has had an impact of the lives of many people through the decades. An early teacher in the 10th century was Abu al-Qasim al-Zahrawi, or Abulcasis, who wrote the 24-volume medical encyclopedia Al-Tasrif. Like most industries, cosmetic companies resist regulation by government agencies. Pale faces were a trend during the European Middle Ages. Archaeological evidence of cosmetics certainly dates from ancient Egypt and Greece.  The first patent for a nail polish was granted in 1919. The first use of prototype cosmetics is usually traced back to the ancient Egyptians; many Egyptian tombs contained makeup canisters and kits. (London: Studio vista Ltd, 1970), 127.  Toilet waters were introduced in the early 1900s, but only lavender water or refined cologne was admissible for women to wear. Regarding the growth of this market, cosmetics in Japan have entered a period of stability.  Even though his store was intended for actors, ordinary women came in to purchase theatrical eye shadow and eyebrow pencils for their home use.  13th century Italian women wore red lipstick to show that they were upper class... Loreal.com (8 December 2009). Maggie Angelogou. History Of Makeup 1182 Words | 5 Pages. Jars of what could be compared with setting lotion have been found to contain a mixture of beeswax and resin. Most of us would be lost without the brilliant invention known as makeup! In the 16th century, women would bleed themselves to achieve pale skin. . There were perfumed sticks rolled and pressed in special molds, perhaps the earliest antecedents of present-day lipsticks and solid deodorants. History of Makeup. Legend has it that once on the 7th day of the 1st lunar month, while Princess Shouyang, daughter of Emperor Wu of Liu Song, was resting under the eaves of Hanzhang Palace near the plum trees after wandering in the gardens, a plum blossom drifted down onto her fair face, leaving a floral imprint on her forehead that enhanced her beauty further. The colors, usually silver and gold for the most high-ranking nobles, were used to distinguish social classes. In G. Berghaus (ed. Skin bleaches contained caustic chemicals such as hydroquinone, which suppressed the production of melanin in the skin. 2010.  The court ladies were said to be so impressed, that they started decorating their own foreheads with a small delicate plum blossom design. Kathy Peiss. Remedies to treat wrinkles containing ingredients such as gum of frankincense and fresh moringa. Eventually, makeup companies created makeup that worked for richer skin tones, such as foundations and powders that provided a natural match. In 1915, Maurice Levy invented the metal container for lipstick, which gave license to its mass production. Teresa Riordan. Eyebrow darkener was also presented in this beauty book, created from gum Arabic, Indian ink, and rosewater. It's not clear how dark this rose was, but any girl whose nails were tipped in any pink darker than a baby's blush risked gossip about being "fast. These doubled as remedies for problems such as baldness and greying hair. The Victorian era was truly a time where the ladies of Europe began to embrace makeup and cosmetics. A history of makeup. Communication & Mass Media Complete, EBSCOhost (accessed March 29, 2015). A History of Makeup. In history of makeup in america uses a variety of techniques.  There is some controversy over this, however, as many feel that men who wear makeup are neglecting traditional gender, and do not view men wearing cosmetics in a positive light. 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